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  • Meanwhile, the Glu Mobile is growing into a top mobile FUT Coins game manufacturer, driven by strong results from the top three franchises -- Design Home, Tap Sports Baseball, and Covet Fashion.

    Together with the addition of Glu Mobile, EA will have a large and growing mobile business earning $1.32 billion in bookings. That includes over 100 million monthly players on cellular, bringing in EA's global reach across console, computers, and mobile platforms to 430 million gamers.

    There are many synergies between these two game producers. Glu Mobile's team, led by former Electronics veteran Nick Earl, has proven quite adept at creating, analyzing, and launch titles across numerous genres, including sports, role-playing, and lifestyle titles.

    A deep pipeline of new games.The development pipeline at Glu Mobile looks quite promising. It's new titles set to start soon, including Harness Sports Fishing, Deer Hunter World, and also an upgraded version of Tap Sports Baseball for its 2021 season. EA plans to deliver Tap Baseball to new nations with its own licensing experience from EA Sports.There can be Table & Taste, a new lifestyle sport, in addition to a selection of hyper-casual games launching from Glu's Crowdstar studio.

    What's more, Glu Mobile can bring new ideas to EA about ways to decorate certain names. As an example, Glu recently relaunched an e-commerce store in Design Home, making it the first Buy FIFA Coins game business to try this exceptional angle of in-game monetization. The company reported seeing favorable early outcomes from this initiative over the very last earnings call.