4 concepts not to be confused to fully understand Google Analyt


  • Difference between a session and the number of page views
    A session is a series of interactions a user has on your website.

    It can include multiple page views, events and online transactions.

    A session ends in 2 ways:

    Expiration in time . At midnight or after 30 minutes of inactivity,
    Change of campaign . For example, a visitor arrives after a Google search, leaves, then comes back by typing your domain name into their browser.
    In fact, the indicator to follow is the number of page views per session.

    Difference between bounce rate and exit pages
    A bounce is a session in which a user leaves your site without interaction.

    The bounce rate of a page is therefore a measure that measures the percentage of users who landed on that page and who immediately left your site.

    An exit is simply the end of a session.

    So, the page exit rate is the percentage of page views that are the last of their session. It is the ratio of the number of exits to the number of page views.

    See also how Google describes the differences between exit and bounce rates .

    Difference between event and goal
    Google Analytics: structure, concepts and key concepts
    The difference between events and goals is easy to understand:

    Goals measure the success of your performance indicators. A goal is based on the occurrence of an event.
    Events are used to track any user interactions that you feel are relevant.
    A view can have up to 20 goals that cannot be deleted.

    If you reach the limit: deactivate an objective to free up its slot. However, historical data will always be present in your reports.

    Goals are also used to generate powerful reports on conversions, which is not possible with events.

    Goals on Google Analytics are of 5 types:

    Destination : the thank you page after subscribing to your newsletter.
    Duration : the duration of a session is greater than 3 minutes,
    Pages / Screens per session : at least 10 pages were viewed in a session,
    Event : the user viewed the video on your home page,
    Smart objective : this is the automated conversion tracking in the case of a Google Ads campaign (formerly AdWords).
    Unlike objectives, the use of events is much broader. The number of events is unlimited in your standard quota.

    An event is described with the following 4 parameters:

    Category,
    Action,
    Label (optional, but recommended),
    Value (optional).
    For example, someone downloads your white paper.

    It triggers an event with like:

    Category: Download,
    Action: PDF,
    Label: your-white-book.pdf.
    My advice : set a clear naming rule for events. Event attributes are also case sensitive.