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  • Mary Jones 7 Tips For Marketing Your Garden Centre Successfully Image Source: Freepik ‍ Whether you have a small garden centre or a large one, you can leverage marketing to increase your sales. In fact, marketing is one of the best ways to increase foot traffic and sell more products. Even if you’re new to gardening, the tips in this article can help you market your garden centre to attract new customers. Check out these 7 tips for marketing your garden centre successfully. Create a Brand for Your Garden Centre One of the first steps to marketing your garden centre is to create a brand for your business. Your brand will give you a unique identity and set you apart from other garden centres. It’s also important to have a logo for your business so that people recognize it when they see it. Plus, it gives your customers an idea of what they can expect when they visit your business. Build Relationships One of the most valuable marketing techniques is building relationships. This includes forming a relationship with your customers, making connections in your area, and participating on social media. When you’re building connections and relationships, you’ll have more people to call for referrals. These can lead to better sales because they won’t just be a new customer. Another reason that getting to know your customers is important is so you can tailor messages and products to their needs. If you know their gardening style or level of expertise, then you can offer products that are relevant to them. You could recommend things like plants with specific needs or certain gardening tools for the type of garden they tend to have. By knowing your customers, you can do what it takes to keep them interested and coming back for more. Use Virtual Marketing Strategies The best marketing strategies for your garden centre will depend on your goals. If you’re just looking to get a few new customers, then virtual marketing strategies may be the way to go. For example, you can create an attractive website and even a Facebook page where potential customers are drawn in by photos of your plants and flowers. You can also leverage social media to grow your mailing list or announce sales and specials. Create Content for Your Marketing Strategy Content is the foundation of your marketing strategy. It’s what your potential customers will initially see when they come to your garden centre. That’s why it’s important to have a plan for what type of content you want to create. When you use digital marketing, you have the opportunity to write content that’s tailored to your target audience, which means it will be more effective. Facebook: One of the most popular social media platforms that people are constantly posting on. One of the most popular social media platforms is Facebook. People are constantly posting on their feed or on their business page, which means there are loads of opportunities for you to advertise on Facebook. And if you're not advertising on it yet, now is the time to start! There are many strategies you can use with your ads. But one strategy that stands out is using pictures in your ad campaigns. Train Staff and Volunteers If you have a small garden center, then training your staff and volunteers is an excellent way to increase your customer service levels. If someone is looking for a specific type of plant, it’s best if someone on staff can help them out. One way to train your staff and volunteers is by giving them a tour of the store when you hire them. That way, they can familiarize themselves with the layout and inventory before any customers come in. Don’t Be Afraid to Ask for Customer Feedback Create an easy way for your customers to provide feedback. Offer incentives for feedback, offer a reward for reviews, or provide a feedback form on the checkout page. When you get feedback from your customers, you're able to understand their needs and build better relationships with them. Conclusion If you’ve read this far, you’ve probably seen that there are a lot of strategies to market your garden centre successfully. Asking for feedback is a great way to find out what your customers want. You can also build relationships by giving your customers a reason to come back. A strong brand is also important in building the reputation of your garden centre. Create a logo and branding style and maintain those standards in all your marketing collateral. Strong marketing strategies can lead to success — just ask any successful garden centre owner!
    May 6

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